Local Communities

KPI

Move the screen to the left or right to see the table information

Item FY 2017 results FY 2018 results
Implementation rate of community activities and dialogs (Consolidated) 100% (Consolidated) 100%
Businesses with a negative impact on the local community (Consolidated) 0% (Consolidated) 0%
Each business location
  • The Corporate Social Responsibility Planning Department and Environmental Protection Promotion Department serves as a secretariat for the deployment of policies and sharing information.

Why is “Engagement with Local Communities” a critical issue to be addressed?
Explanation of the reason and background

The Yokohama Rubber Group currently conducts production activities in 13 countries. If the Group commenced operations or withdrawals from any region, it will have a social impact on the community in terms of the environmental impact, employment, etc. Because that impact varies depending on the circumstance of each region, we believe that it is extremely important for the Group's sustainable management to consider how to expand the positive impact and reduce the negative impact while engaging with local communities, and to then take action accordingly.

Vision (attainment goal) / target

As a globally active business, we relate to local communities in a number of domains - the natural environment, law, culture, customs and the economy. We will strive to build a healthy relationship for various local communities together with our both domestic and overseas offices. The following three points are aimed for as the vision for 2020.
  • Building a trusted identity together with local communities
    To achieve this, we will use various forms of engagement and focus on issues and development in the local communities.
  • A worldwide system is in place to apply what stake holders have to say.
  • We have planted and supplied a total of 1.3 million trees and seedlings worldwide.

Measures for vision achievement

The following approaches will be considered from various perspective to achieve our vision.
  • Social gatherings with local residents as a form of communication in local communities will be held twice a year as a general rule.
  • We are conducting activities in cooperation with local NGOs at production and R&D bases in Japan* where biodiversity conservation activities are being commenced. We conduct biological monitoring while receiving instructions on matters such as the names and ecology of wild birds and aquatic organisms from chapters of the Wild Bird Society of Japan and nature conservation organizations.
    ・・・Review of FY 2018 activities (1)
  • At ThinkEco Hiratsuka, an environmental event held at Hiratsuka Factory, we held a panel discussion on biodiversity and discussed together with local residents how Yokohama Rubber can protect and improve area waterways.
    ・・・Review of FY 2018 activities (2)
  • Seedlings raised as part of the YOKOHAMA Forever Forest Project activities are provided to schools, social welfare facilities, NPOs, etc. that conduct tree planting activities in the region.
    ・・・Review of FY 2018 activities (3)
  • As the disaster area reconstruction support in response to the Great East Japan Earthquake, we have conducted tree planting activities in an embankment called the “Heisei Forest” from 2012 to 2015, in order to support the creation of a “Forest That Protect Lives”, which is one of reconstruction plans of Otsuchi Town, Shimohei County, Iwate Prefecture. Since 2014, we have also supported forest development and afforestation activities as part of the Furusato Class programed at Otsuchi Gakuen (including the former Otsuchi Elementary School).
    ・・・Review of FY 2018 activities (4)
  • The Social Contribution Support Program and Volunteer Leave Program have been established to support volunteer activities by employees. Employees from various business locations use these programs to participate in a variety of volunteer activities that contribute to local communities.
    ・・・Review of FY 2018 activities (5)
  • The Yokohama Magokoro Fund launched in May 2016 enables employees to put aside funds from their monthly salary which can be donated to organizations including NPOs, NGOs, or social welfare corporations in support of their efforts in social welfare, educational support in poverty regions, and environmental conservation activities; or to disaster relief funds in the event of a natural disaster. Yokohama Rubber provides support through matching gifts contributing the same amount of the money done by the fund.
    ・・・Review of FY 2018 activities (6)
  • Mie Plant, Shinshiro Plant, Mishima Plant, Onomichi Plant, Ibaraki Plant, Nagano Plant, Hiratsuka Factory, Yokohama Tire Retread Hokkaido Office, Saitama Office, and Nagoya Office, D-PARC, Aichi Tire
The following measures were conducted during FY 2018.
  • (1) Biodiversity conservation activities were conducted at 12 domestic and 9 overseas production sites*. These activities assessed that biodiversity monitoring is being carried out on the impacts that tire plant and factory operations have on the ecosystem from the use of large quantities of water, both withdrawn and discharged, into rivers in order to cool production facilities. We also cleaned up rivers and their surrounding areas while also removing (weeding) non-native species in an effort to foster a closer relationship with the local community and make these areas more biologically diverse. Community briefings were held to gain the understanding of local residents with regards to the purpose and results of our monitoring and environmental conservation activities.
  • (2) A panel discussion on biodiversity under the theme of “What Can be Done for the Waterside in Hiratsuka - Preservation of River Biodiversity through Community Cooperation” was held on November 10 and attended by around 40 people in total, from the local government, NPO, local residents, and employees. It was a good opportunity for confirming the community’s expectations for Yokohama Rubber and thinking about the approach to community cooperation in response to the inauguration of the Biodiversity Promotion Committee in Hiratsuka City.
  • (3) In the YOKOHAMA Forever Forest Project, 48,442 seedlings were provided during 2018, for a cumulative total of 379,477 seedlings.
  • (4) In disaster area reconstruction support, on April 20 approximately 700 trees were planted at afforestation mounds at the Otsuchi Purification Center in Otsuchi Town, Shimohei County, Iwate Prefecture together with approximately 70 fourth grade students from Otsuchi Elementary School after they learned about the importance of the global environment and tree planting.
  • (5) The social contribution activity support system provided around 800,000 yen to assist employees taking part in 29 volunteer projects. Highlights of these activities include tree planting and planting mound maintenance in Otsuchi, Iwate, tree planting activities in Kakegawa, Shizuoka and Hachioji, Tokyo, and support activities of post-disaster restoration in response to heavy rains in western Japan (July 2018).
  • Yokohama Tire Manufacturing(Thailand) Co. Ltd., YT Rubber Co., Hangzhou Yokohama Tire Co. Ltd., Suzhou Yokohama Tire Co. Ltd., Yokohama Tire Philippine, Inc., Yokohama Tire Manufacturing Virginia LLC, LLC Yokohama R.P.Z., Yokohama Tyre Vietnam Inc., Yokohama Rubber (China) Co. Ltd.

Yokohama Magokoro Fund

As of the end of December 2018, the fund together with the company have made 19 donations totaling 8.1 million yen to disaster-affected areas in Japan and overseas, as well as organizations involved in environmental conservation and children' welfare.
Under the Yokohama Magokoro Fund, contributions (from 100 yen to the desired amount per month) are collected from employees (members) who support the fund, members recommend an organization they would like to support, and a Fund Steering Committee composed of member representatives then screens the recommended organizations and decides whether to make a donation.
The fund is a mechanism in which Yokohama Rubber makes a donation of the same amount as the fund when donations are made to the organization decided on.

Hiratsuka Factory

Think Eco Hiratsuka is held as an experience-based event with an environmental theme that encourages families of the employees to interact with local residents based on the concept of "Learn, Play, and Have Fun Together". It was held for the tenth time in fiscal 2018. With collaboration from nearby universities and local authorities, we aim to develop an identity as a dependable company in the community.

Mie Plant

In support of the reconstruction after the Great East Japan Earthquake, we have been providing continued assistance since March 11, 2011 in Onagawa, Miyagi including providing materials and cleaning up the town hall.
In 2018, we donated playground equipment using tires to two daycare centers, and participated as a volunteer in the Onagawa Reconstruction Festival.
playground equipment using tires(Sumo with buttocks)
Onagawa Reconstruction Festival

Yokohama Tire Retread

Offices at four locations are engaged in communication in their respective communities.
The Hokkaido Office is engaged in cleaning activities and biodiversity conservation activities at Utonai Lake that is a natural preservation area; the Saitama Office is engaged in satoyama preservation activities in Miyoshi; and the Nagoya Offices is engaged in pet bottle cap art craft together with children in celebration of kindergarten graduation.

Yokohama Rubber (Thailand) Co., Ltd. (Thailand)

We make donations to communities every year to help facilities for children with diseases and disabilities. We visited schools for the visually impaired to provide daily necessities and interacted with the students.

Yokohama Industrial Products Manufacturing Indonesia (Indonesia)

90%There are many events related to Islam because at least 90% of the population are Muslims.
During the month of Ramadan, Buka Puasa is held in which families get together when the sun sets and give thanks and prayers for being able to eat together. Employees hold Buka Puasa together with orphans during this period.

ATC Tires Private Ltd. (India)

The environment and education are the pillars of social contribution.
We are continuously engaged in activities that include the supply of water to community (use of rainwater), the restoration of local vegetation (tree planting, etc.), educational support for elementary school (securing stationery, uniforms, and teaching staff), and assistance for employment for women.
As for environmental impact assessments through biological monitoring, the framework for the PDCA cycle including communication with local residents was completed, and biodiversity conservation activities have begun. In order to establish this framework at all business locations, we hold group training for persons in charge outside of Japan so that these methods can be taken back to all business locations. We plan on promoting activities at these sites as model plants in their respective areas.
In addition, we will promote communication with local communities through social contribution activities such as regional employment and volunteer activities in order to contribute to regional economic development.