Message from the President

Masataka Yamaishi

Since its establishment in 1917, The Yokohama Rubber Co., Ltd. (YRC) has introduced numerous products including tires, industrial products and golf products. Intent on enriching and contributing to the lives of every customer as well as society as a whole, YRC is investing all of its energies in all production, sales and technology development processes. This is an ongoing process within the YOKOHAMA Group both in Japan and across the globe.

The operational environment encompassing the company is changing on a daily basis due to the extremely rapid pace of environmental changes occurring in recent years. Consequently, innovation in both business and technology is essential to survive in these uncertain times. Through the growth strategy of each business enhanced by the independent course of YRC, we believe that stable corporate management and growth contributes to the wealth and happiness of people, society and the world.

Needless to say, the foundation for this mission requires the utmost attention to “safety” and the “environment.” Through the dedication of each and every member of the YOKOHAMA Group to the latest technology, YRC aims to be a company which is trusted and valued by customers around the world.

Masataka Yamaishi
President, Chairman of the Board