Risks and Opportunities Presented by Sustainability-Focused Management

While environmental destruction and social issues pose significant risks to business continuity, working to solve social issues can also lead to new business opportunities. Yokohama Rubber is aware of the risks and opportunities in sustainability and wishes to contribute to the richness of the earth and society through our business activities.

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Materiality (Important Issues) Medium- and Long-Term Business Risks and Opportunities Yokohama Rubber’s Initiatives and Vision


Deliver fun and peace of mind.

  • Risk of accidents and lawsuits due to poor product safety, recalls and damage to brand value
  • Decline in product demand due to changing customer needs
  • Decrease in demand for winter tires due to decrease in snowfall
  • Sharp rise in resource prices
  • New business opportunities through adapting to CASE and MaaS
  • Responding to changing customer needs and stricter regulations at an early stage
  • Improvements in competitiveness and profitability through reuse and recycling
  • Manufacture and sale of tires and industrial materials with high levels of safety, quality and environmental performance
  • Manufacture and sale of carbon neutral products
  • Development of biomass rubber and promotion of retread tires
  • Development of products and services that utilize AI and IoT technologies (wear detection, road surface detection, tire management, damage prediction)
  • Manufacturing and selling tires for industrial and construction vehicles that support social infrastructure, agriculture and forestry machinery that contribute to sustainable production in the agriculture and forestry industry
  • Manufacturing and selling industrial products that contribute to greenhouse gas reduction

The Earth

Leave a sound environment to future generations.

  • Environmental laws and regulations and litigation risks
  • Impact on climate change and air pollution, increase in energy costs
  • Environmental impact of waste and emissions
  • Depletion and shortage of water resources
  • Reduction of energy costs by improving manufacturing process efficiency
  • Reduction of resource price fluctuation risks and improvements in operational efficiency through reuse and recycling
  • Reduction of environmental protection costs
  • Achieve carbon neutrality in Yokohama activities by 2050
  • Sustainable material usage rate of 100% by 2050
  • Reach 1.3 million cumulative trees planted in YOKOHAMA Forever Forest Activities by 2030
  • Sustainable natural rubber procurement
  • Coexistence and shared prosperity with agroforestry farming method promotion and rubber farmers
  • Roll out activities to preserve biodiversity at production sites


Build on each other’s strengths.

  • Human rights violations in the supply chain
  • Losses and business impact due to occupational accidents, natural disasters, infectious diseases, etc.
  • Work absences due to poor mental health, lost productivity due to decreased satisfaction
  • Work style reform emphasizing diversity and lifestyles
  • Establishing traceability for the sustainable procurement of natural rubber
  • Improving skills and developing pleasant workplaces through human resources development
  • Retaining talented human resources through health and productivity management
  • Prevent and mitigate the risk of human rights abuses through human rights due diligence
  • Implementation of procurement in accordance with CSR procurement guidelines
  • Strengthening activities in the Diversity Promotion Taskforce
  • Expanding system for flexible workstyles
  • Developing and selecting value-added human resources
  • Strengthening of safety and disaster preparedness initiatives
  • Health management initiatives


Earn the confidence of our neighbors.

  • Local community opposition to operations due to the environmental impact of waste and emissions
  • Risk of legal action and reputational risks due to social issues
  • Such as human rights violations occurring
  • Revitalization of local communities by solving environmental and social issues
  • Contributing to economic development by creating jobs in local communities
  • Provision of products and services tailored to changes to mobility services in the era of an aging population, depopulated areas and the new normal
  • Supporting biodiversity conservation activities, healthcare and education in local communities
  • Disaster prevention and disaster relief activities in local communities
  • Collaboration with the YOKOHAMA Magokoro Fund and NPOs
  • Implementation of procurement in accordance with CSR procurement guidelines
  • Creation of employment in regions where our business is developed

Corporate Governance

Lay a solid foundation for fulfilling social expectations.

  • Compliance with laws and regulations, responding to systemic changes
  • Social demands to strengthen corporate governance
  • Violations of antitrust laws, bribery, price cartels, export controls, etc.
  • Practicing offensive management to enhance corporate value
  • Strengthening the risk management system
  • Clarifying commitment to business plans through medium-term performance-linked compensation scheme
  • Diverse executive personnel with the skills necessary for management strategy
  • Strengthening the governance system
  • Strengthening business continuity plans (BCPs)
  • Developing systems to promote compliance