Company History

■1910~1920

Corporate History Product History
1917
  • On October 13, the Yokohama Rubber Co., Ltd., was established as a joint venture between Yokohama Electric Cable Manufacturing Company (predecessor of today’s Furukawa Electric Co.) and the United States’ BFGoodrich Company. The photo shows Suekichi Nakagawa, a director at Yokohama Electric Cable who was instrumental in Yokohama Rubber’s establishment and later became the company’s second president.

Corporate History01

1920
  • Construction of the company’s first production facility, the Hiranuma Plant, was completed in Hiranuma-cho, Yokohama. The plant began producing belts, tires and other products using refining processes and belt, hose and tire manufacturing equipment from the U.S.

Corporate History02

  • The first corded tire produced by the Hiranuma Plant (circa 1920)

Product History01

1921
  • Entrance to the Hiranuma Plant

Corporate History03

  • Development of Japan’s first corded tire, the Hama Town Cord
  • Development of a cut-edge flat belt
1923
  • The Hiranuma Plant was completely destroyed by the Great Kanto Earthquake
1929
  • Construction of the Yokohama Plant completed in Heian-cho, Tsurumi-ku, Yokohama
  • Founding spirit (as expounded by President Suekichi Nakagawa during speech at opening of Yokohama Plant)
    1. Production is a social service.
    2. There must be a basic commitment to delivering quality products unrivaled by those of competitors.
    3. Management should adhere to the principles of fairness and consideration.
    4. A company should have as few employees as possible and make the best use of the productivity of machines. This is the great secret for improving efficiency.
    5. The success or failure of a business depends on how much one is willing to study, and with how much determination, to mutually improve and grow. Accordingly, one must make a great effort.

■1930s

Corporate History Product History
1930
  • The first tire produced at the Yokohama Plant

Product History02

1933
  • Launched the flat-resistant Golden Ply Tire. Photo shows a typical tire sales outlet in the 1930s.

Product History03

1937
  • Trademark name changed from Goodrich to Yokohama
  • Launched the Y-Shaped Tire, which represented a leap forward in tire durability

Product History04

1938
  • Manufactured the tires used on the Grosser Mercedes used as the Imperial vehicle of Emperor Hirohito

Product History05

■1940s

Corporate History Product History
1941
  • Established Koua Rubber Industry Co., Ltd., in Shanghai, China
  • Established Yifeng Rubber Ammunition Factory Co., Ltd, in Tianjin, China
  • Began producing tires for Japan’s Zero fighter planes

Product History06

1942
  • Established rubber plant in Singapore

Corporate History04

1943
  • Established Mie Plant in Mie Prefecture
  • Continued expansion of the Yokohama Plant (photo circa 1943)

Corporate History05

1945
  • Yokohama Plant rendered inoperative by Allied air raids (photo shows destruction at the plant)

Corporate History06

1946
  • Established Mishima Plant in Shizuoka Prefecture

■1950s

Corporate History Product History
1952
  • Completed Phase 1 of the Hiratsuka Plant in Kanagawa Prefecture and started production there of belts, large tires, and vinyl products. Closed the Yokohama Plant.

Corporate History07

1954
  • Launched the Y-29, Japan’s first snow tire

Product History07

1955
  • Launched the HAMA SAFETY (photo) and HAMA LINER, Japan’s first tubeless tires

Product History07

1957
  • Head office circa 1957 (Shibatamura-cho, Tokyo; now located at 36-11, Shimbashi 5-chome, Minato-ku, Tokyo)

Corporate History08

1958
  • Developed large pneumatic rubber fender (photo)
  • Launched HAMATITE® sealant made from a rubber and resin compound

Product History08

1959
  • Signed technology licensing agreement with Taiwan’s Nankang Rubber Tire Corporation

■1960s

Corporate History Product History
1961
  • Completed construction of new corporate headquarters, the Yokohama Rubber Building

Corporate History09

1962
  • Created “Smileage Mark”to promote sales of YOKOHAMA brand tires (photo)
  • Began production and sales of construction-use sealants

Product History09

1963
  • Japanese company name changed to match the English, The Yokohama Rubber Co., Ltd.
1964
  • Shinshiro Plant in Aichi Prefecture began operations
  • Constructed HAMATITE® (sealings) plant in Nakahara, Hiratsuka-shi
1965
  • Yokohama Rubber’s steel cord conveyor belts adopted by Joban Coal Mining Co., Ltd. (photo)
  • Launched sales of commodity conveyor belt Unicon Belt

Product History10

1967
  • Launched sales of G.T. SPECIAL STEEL, a radial tire for passenger cars (left photo)
  • Launched sales of the Surge Series of high-pressure hoses (right photo)

Product History11

1968
  • Completed tire test course at Hiratsuka Factory

Corporate History10

1969
  • Established Yokohama Tire Corporation as US tire sales company (photo circa 1971)

Corporate History11

■1970s

Corporate History Product History
1970
  • Launched sales of automobile windshield sealant
  • Installed German-made equipment for producing a 3.2-meter wide steel cord conveyor belt at the Hiratsuka Factory

Product History12

1971
  • Launched sales of Japan’s first steel radial tubeless tire, the G.T. SPECIAL STEEL (left photo)
  • Developed aluminum honeycomb structural material (right photo)

Product History13

1973
  • Established Yokohama Aeroquip Co. in joint venture with U.S.-based Aeroquip A.G.
  • Signed manufacturing technology licensing agreement with South Korea’s Hankook Tire Mfg. Co., Ltd.
  • Took equity stake in Ethiopia’s Addis Tyre Co. S.C.
  • Launched sales of all-weather, highly elastic paving material Surfam
  • Developed rubber anchor buoy Globuoy (photo)

Product History14

1974
  • Started production of high-pressure hoses at Ibaraki Plant (photo)
  • Started production of off-the -road tires at Onomichi Plant

Corporate History12

1975
  • Launched sales of G.T. SPECIAL SEALEX, a passenger car tire with automatic puncture-sealing function (photo)
  • Launched sales of Japan’s first truck/bus radial steel tires with an aramid-fiber carcass

Product History15

1976
  • Rally cars equipped with G.T. SPECIAL tires won the Safari Rally Championship and the Southern Cross Rally. The Southern Cross victory marked the fifth year in a row (1972-76) a G.T. SPECIAL‒equipped car won the rally (photo shows Southern Cross Rally driver Andrew Corwann).

Product History16

1977
  • Developed the Y-801 and Y-802 racing tires for touring cars (Y-801 for dry conditions, Y-802 for wet conditions; photo shows G.T. SPECIAL Sunny that used both tires)

Product History17

1978
  • Launched sales of ADVAN HF for passenger cars

Product History18

■1980s

Corporate History Product History
1980
  • Signed technology licensing agreement with Indonesia’s P.T. Gajah Tunggal
  • Launched sales of two new passenger car tires, ASPEC AX-323 (left photo) and G.T. SPECIAL GRAND PRIX (right photo)
  • Product History19

1981
  • The BF Goodrich Company sold its majority share in Yokohama Rubber Co., Ltd., to Japanese companies
  • Consolidated Australian tire sales companies into new subsidiary Yokohama Tyre Australia Pty. Ltd.
  • Developed lavatory module for Boeing 757
  • Developed water tank for Boeing 757 and 737
1982
  • Signed technical assistance agreement with Taiwan’s SC Kingflex Corporation
  • Launched sales of ASPEC AX-323 for passenger cars
  • Launched sales of GRAND PRIX GX-501 for passenger cars
  • The ADVAN March racing car (photo) won the second race of the All Japan F2 Championship, the car’s first victory

Product History20

1983
  • Signed technology licensing agreement with Ceat Tyres of India Limited
  • Began use of the Performance Y mark
  • Became the exclusive supplier of official tires for the 1st Macao F3 Grand Prix
  • Launched sales of the PRGR (ProGear) golf equipment. Photo shows a PRGR carbon driver.

Product History21

1984
  • Established Yokohama Tire (Canada) Inc. as Canadian tire sales company
  • Launched sales of GUARDEX, a studless tire for passenger cars
  • Launched sales of GETTAR, Japan’s first radial tire for motorcycles (photo)

Product History22

1985
  • Launched sales of INTECH 60 (SX705) for passenger cars
  • Launched sales of TY715, a tubeless tire for trucks and buses
1986
  • Built the D-PARC comprehensive tire proving ground in Ibaraki Prefecture (photo)
  • Took equity stake in South Korea’s Hankook Tire Mfg. Co., Ltd.

Corporate History13

  • Launched sales of GRAND PRIX Europe M3 for passenger cars
  • Launched sales of SCIENCE 2070 for passenger cars
  • Launched sales of PRGR Driver μ-240


1987
  • Signed technical and management support agreement with Taiwan’s Nankang Rubber Tire Corporation
  • Launched sales of CRITERIA (CX603) for passenger cars
  • ADVAN Porsche (photo) equipped with ADVAN racing tires won the Japan Endurance Championship series for the third consecutive year.

Product History24

1988
  • Established GTY Tire Company in the U.S. in a joint venture with U.S. company General Tire and Toyo Tire and Rubber Co., Ltd.
  • Launched sales of ADVAN GLOBA, a passenger car tire with an asymmetric tread pattern
  • Launched sales of RY038, a truck/bus tire based on the STEM theory
  • Launched sales of the long golf iron INTEST LX (nicknamed “Tarako”)
  • Launched sales of the PRGR M30 ladies’ golf clubs


1989
  • Established the T*Mary winter tire test course in Takasu-cho, Kamikawa-gun, Hokkaido
  • Established YH America Inc. in the U.S. to assemble automotive hydraulic pressure hoses
  • Established Yokohama Reifen GmbH as a tire sales company in Germany
  • Acquired U.S. tire maker The Mohawk Rubber Company (photo)

Corporate History14

  • High-performance passenger car tire A008P receives technical certification from Porsche (left photo)
  • Launched sales of A.V.S-T30, a high-performance passenger tire (right photo)

Product History26

■1990s

Corporate History Product History
1990
  • Took equity stake in Taiwan’s SC Kingflex Corporation
  • Launched sales of SY101, a studless tire for trucks and buses (photo)
  • Passenger car tire ADVAN A022 H1 adopted as original equipment on Japan models of Honda NSX

Product History27

1991
  • Completion of an R&D integrated center (RADIC) at the Hiratsuka Factory

Corporate History15

  • Launched sales of ASPEC AX-327, a passenger car tire
  • Launched sales of Flex Line, a cylindrical conveyor belt that prevent scattering of the transported object (photo)

Product History28

1992
  • Formulated the company’s basic philosophy, “To enrich people’s lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to creation of beneficial products”, and an accompanying corporate slogan, “Excellence by nature”
  • U.S. subsidiary Yokohama Tire Corporation absorbs Mohawk Rubber Company, also a U.S. subsidiary, and Mohawk Rubber’s non-tire business is spun off into new subsidiary SAS Rubber Company.
  • Launched sales of ADVAN NEXUS, a passenger car tire
  • Launched sales of STEM RY 208 tire for trucks and buses
  • Launched sales of high-performance bicycle ASCLE MS-011 (photo)

Product History29

1993
  • Formulated Environmental Action Plan targeting elimination of chlorofluorocarbons (CFCs) and reduction of carbon dioxide emissions
  • Launched sales of GUARDEX K2, a studless tire for passenger cars (photo)
  • Launched sales of A.V.S VS-5, an aluminum wheel for passenger cars

Product History30

1994
  • Launched sales of A.V.S EXCELEAD, a passenger car tire
  • Developed components for H-II rocket engines (left photo)
  • Launched sales of a PRGR Driver DATA Wood Reverse Titanium (nickname: Black Titanium) (right photo)

Product History31

1995
  • Launched sales of ADVAN NEOVA, a passenger car tire (photo)
  • Launched sales of seismic isolation layered rubber bearings
  • Launched sales of a PRGR Driver DATA Wood Reverse SD Titanium (nickname: Red Titanium)

Product History32

1996
  • Established Yokohama Tire Philippines Inc. as tire manufacturing/sales subsidiary
  • Acquired all shares of Yokohama Aeroquip Co. and changed corporate name to Yokohama Hydex Co.
  • Established Yokohama Rubber (Thailand) Co., Ltd., to manufacture automotive sealants and assemble high-pressure hoses
  • Established Yokohama Tire Taiwan Co., Ltd., as a tire sales subsidiary
  • Launched sales of GEOLANDAR A/T tire for recreational vehicles (left photo)
  • Launched sales of AVID S306 for passenger cars
  • Launched sales of PRGR Driver DATA Wood Reverse Type 252 (nickname: Silver Titanium) (right photo)

Product History33

1997
  • Established Yokohama Tire Vietnam Company as tire manufacturing/sales subsidiary
  • Started “inch up” campaign to promote tire sales in Japan
  • Began sales of base isolation devices for buildings
  • Delivered water tanks for Boeing 777(left photo)
  • Launched sales of ROCK UNICON conveyor belt (right photo)
  • Launched sales of PRGR Driving Spoon ZOOM F

Product History34

1998
  • Opening ceremony for Yokohama Tire Philippines Inc. (photo)
  • YH America begins manufacturing/sales of windshield sealants
  • Environment Action Plan revised with view to strengthening environmental activities
  • Mishima Plant becomes first Yokohama Rubber’s plant in Japan to receive ISO 14001 certification

Corporate History16

  • Launched sales of ES01 and ES02 as first offerings of new fuel-efficient DNA series of passenger car tires (photo)
  • Launched sales of GEOLANDAR I/T for SUVs

Product History35

1999
  • All Yokohama Rubber plants in Japan receive ISO 14001 certification
  • Hiratsuka Factory introduces cogeneration system as part of efforts to reduce energy consumption (photo)

Corporate History17

  • Launched sales of DNA GP for sports cars (photo)
  • Launched sales of GUARDEX K2 F720, a studless tire for passenger cars

Product History36

■2000s

Corporate History Product History
2000
  • Issued first environmental report (currently titled “Eco Report”)

Corporate History18

  • Launched sales of AVS Sport, a high-performance tire for passenger cars (left photo)
  • Launched sales of DNA dB, a fuel-efficient tire for passenger cars
  • Launched sales of GUARDEX K2 F721, a studless tire for passenger cars (right photo)
  • Team TAISON, running on ADVAN racing tires, won its class race at the 24 Hour Le Mans race

Product History37

2001
  • Entered into an alliance with Germany’s Continental AG (photo from joint press conference in 2002)
  • Established Hangzhou Yokohama Tire Co., Ltd. as tire manufacturing/sales company in China

Corporate History19

  • Launched sales of DNA ECOS, a fuel-efficient tire for passenger cars (left photo)
  • AVS Sport tire received technical certification for use on the Aston Martin Vanquish
  • Launched sales of PRGR Driver Speed Titanium TR (right photo)

Product History38

2002
  • Formulated long-term vision, Grand Design (GD) 10 (photo shows the GD symbol mark)
  • Established Shinshiro-minami Plant in Aichi Prefecture

Corporate History20

  • Launched DNA map-RV for one-box-type vans and DNA map-i for wagon-type vans
  • Launched DNA dB EURO for luxury import passenger cars
  • Launched ice GUARD iG10, a studless tire for passenger cars (photo)

Product History39

2003
  • Opening ceremony for Hangzhou Yokohama Tire Co., Ltd. (photo)
  • Established N.V. Yokohama Belgium S.A. as tire sales company

Corporate History21

  • Developed HiTES, a tire-pressure monitoring system for truck/bus tires
  • Launched sales of Ecotex, an energy efficient conveyor belt
  • Yokohama Rubber’s pneumatic rubber fender receives ISO certification (photo)

Product History40

2004
  • Established Yokohama Tire Manufacturing (Thailand) Co., Ltd., as a tire manufacturing/sales company
  • Established Yokohama Hamatite (Hangzhou) Co., Ltd., to manufacture and distribute automotive sealants in China
  • Established Yokohama Hoses & Coupling (Hangzhou) Co., Ltd, to assemble high-pressure hoses in China
  • Developed AIR watch, a pressure monitoring system for passenger car tires

Product History41

2005
  • Established Yokohama Tire Korea Co., Ltd., as a tire sales company
  • Established Yokohama Russia L.L.C. as a tire sales company
  • Established Yokohama Europe GmbH as a tire marketing company in Germany
  • Established Yokohama Rubber (China) Co., Ltd., to oversee group business operations in China
  • Established ADVAN as the global flagship brand and launched worldwide sales of ADVAN Sport V103 (photo)
  • Launched sales of DNA S. drive for sports cars
  • ADVAN Sport V103S selected as original equipment for the Porsche 911 Carrera 4
  • Began free recycling of recycling system for e-can containers for construction sealant
  • Launched sales of PRGR Driver T3 model 105

Product History42

2006
  • Announced new medium-term management plan, Grand Design (GD) 100 (symbol mark shown below)
  • Established Yokohama Tire Sales (Shanghai) Co., Ltd., as tire sales company
  • Established Shandong Yokohama Rubber Industrial Products Co., Ltd., to manufacture and sell conveyor belts in China.
  • Established Suzhou Yokohama Tire Co., Ltd., as a tire manufacturing/sales subsidiary in China

Corporate History22

  • Launched sales of GEOLANDAR A/T-S for SUVs
  • Became official tire supplier for the FIA World Touring Car Championship (WTCC) (photo)

Product History43

2007
  • Established Yokohama India Pvt. Ltd.
  • Started the Yokohama Forever Forest tree-planting project. First tree-planting ceremony was held at the Hiratsuka Factory (photo)
  • Held the first Global Environment Council, attended by YRC production facility managers from around the world

Corporate History23

  • Launched sales of ADVAN Sport Z.P.S, a runflat tire for passenger cars
  • Launched sales of DNA dB super E-spec, featuring an 80% non-petrochemical material composition (left photo)
  • Launched sales of ZEN 102ZE, a fuel efficient, low maintenance tire for trucks and buses (right photo)
  • Launched sales of the PRGR egg iron

Product History44

2008
  • Established Yokohama Asia Co., Ltd., as a tire marketing company in Thailand
  • Established Y.T. Rubber Co., Ltd., a natural rubber processing company in Thailand (photo)
  • Established Yokohama Rubber Latin America Comercio Ltda. as a tire marketing company in Brazil
  • Established LLC Yokohama R.P.Z. as a tire manufacturing/sales company in Russia

Corporate History24

  • Launched sales of DNA Earth-1 for passenger cars
  • Launched sales of ice GUARD TRIPLE, a studless tire for passenger cars (left photo)
  • Launched sales of PRGR egg SPOON fairway wood
  • Launched sales of PRGR ZOOM X,, a utility club (right photo)

Product History45

2009
  • Start of GD100 Phase II
  • Established the Tire Test Center of Asia in Thailand (photo)
  • Established Yokohama Industrial Products Europe, GmbH, as an industrial products marketing company in Germany
  • Established Yokohama Tire Japan Co., Ltd., with merger of domestic tire sales companies

Corporate History25

  • Launched sales of ADVAN NEOVA AD08 for passenger cars (left photo)
  • Developed AIRTEX Advanced liner, enabling lighter weight tires (right photo)
  • Launched sales of PRGR Driver egg Impact PX-01
  • Launched sales of Y-coat, a coating material used in household appliances and electronic devices

Product History46

■2010s

Corporate History Product History
2010
  • Began including labels indicating tire rolling-resistance and other performance indicators, in line with Japan’s introduction of new labeling system for fuel-efficient tires
  • Established Yokohama Industrial Products Japan Co., Ltd., upon merger of domestic industrial products sales companies
  • Formulated Guidelines for the Preservation of Biodiversity
  • Launched sales of BluEarth AE-01, first offering in the BluEarth series of fuel-efficient passenger car tires (photo)
  • Launched sales of PRGR Driver iD 455

Product History47

2011
  • Established Yokohama Industrial Products Sales – Shanghai Co., Ltd., as a sales company for industrial products in China
  • Announced the construction of a hydraulic hose plant in China
  • Established Yokohama Peer Support Co., Ltd., as a company promoting employment of disabled individuals.
  • Launched sales of BluEarth-1 AAA spec, a fuel-efficient tire for passenger cars
  • Launched sales of ZEN 903ZW, a studless tire for trucks and buses
  • Electric car equipped with BluEarth tires wins Pike’s Peak Hill Climb in U.S. in record time (photo)
  • Launched sales of PRGR eggbird Driver

Product History48

2012
  • Start of GD100 Phase III
  • Signed the United Nations Global Compact
  • Received integrated ISO 14001 certification for all divisions of Yokohama Rubber Co., Ltd.
  • Held Yokohama Forever Forest Project tree-planting event in Iwate Prefecture, in an area devastated by the 2011 Great East Japan Earhtquake and subsequent tsunami (photo)
  • Held opening ceremony at LLC Yokohama R.P.Z. in Russia

Corporate History26

  • Launched sales of BluEarth-A, fuel-efficient tire for passenger cars
  • Launched sales of GEOLANDAR SUV tire (left photo)
  • Launched sales of ice GUARD 5, studless tire for passenger cars (right photo)
  • Launched sales of PRGR iD nabla X Driver

Product History49

2013
  • Established Yokohama Industrial Products Asia-Pacific as an industrial products sales company in Singapore
  • Established Yokohama Tire Mexico S. de R.L. de C.V. as a tire sales company in Mexico
  • Established Yokohama Tire Manufacturing Mississippi LLC as a tire manufacturing/sales company (photo shows scene from groundbreaking ceremony)

Corporate History27

  • Launched sales of ADVAN V105 as our global flagship tire (left photo)
  • Developed the AERO-Y electronic vehicle concept car
  • Launched sales of a 49-inch large radial tire for construction and mining vehicles
  • ADVAN V105 MO selected as original equipment for Mercedes-Benz S Class models
  • Launched sales of PRGR iD nabla RED Driver (right photo)

Product History50

2014
  • Signed master technological alliance agreement with South Korea’s Kumho Tire Co. Inc. (photo of signing ceremony)  
  • Established Yokohama Industries Americas Inc. upon merger of YH America Inc. and SAS Rubber Company

Corporate History28

  • Launched sales of BluEarth AE-01F, a fuel-efficient tire for passenger cars (left photo)
  • ADVAN Sport V105 N-0 receives technical certification for use on Porsche Panamera
  • Launched sales of PRGR egg1 Driver
  • Launched sales of BluEarth LT152R, fuel-efficient tire for light trucks and buses (right photo)

Product History51